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About

Hi, my name is Marie-Claire and I’m the founder of Vellva. 

Forever fascinated by my Italian Grandma Celia’s jewellery collection, Vellva was born in 2018 when I set up a website from my bedroom to sell hand-picked vintage jewellery inspired by the pieces I’d grown up loving. 

I was drawn to a combination of classic, timeless jewellery box staples and kitsch statement styles, with Italy - its culture, religion, architecture, colours, and design, as my constant source of inspiration. 

A black and white photo of a woman wearing a checked shirt and necklace in the 1950s

Grandma Celia in the 1950s 

From this starting point I began designing and hand-making my own jewellery to combine this aesthetic with high-quality materials, and to have full control of the process from initial idea to finished piece. 

 

My mission is to design and create beautiful quality, long-lasting pieces of jewellery in unique designs that playfully reimagine classic vintage jewellery.

 

Meet My Muse

Growing up with Italian family, jewellery was always more than just an accessory. The go-to special gift for all of life’s major celebrations and milestones, and passed down through the generations, the sentimental value of our treasured jewellery pieces far outweighed its actual value. 

A black and white photo of a woman holding a laughing baby in the late 1950s

Grandma Celia with my mum in the late 1950s

For me it was my grandma Celia’s jewellery that always especially caught my eye - the beautifully decorative Catholic holy medals adorned with images of saints, crucifix necklaces she’d had her whole life, gold bracelets in different designs all stacked together on the wrist, the beautiful engagement ring that my grandad, not usually one for for fashion, had had custom made.

An elderly woman smiling and wearing layered gold chains

Grandma Celia in 2021 aged 91 wearing some of her favourite jewellery

The best thing about this jewellery was the fact that it was never hidden away in a box for a special occasion, it was worn, every single day, and enjoyed to the fullest. 

Vellva was named Velva, after the little village nestled high up in the Ligurian mountains in Northern Italy that my grandma’s family came from as a tribute to her as my original inspiration.

A woman in the 1980s in front of an Italian mountain village

My mum visiting family in Italy in the 1980s  

As well as inspiring a lot of the Vellva aesthetic, I share my grandma’s attitude that jewellery should be enjoyed - treasured but never hidden away. 

I hope that you love Vellva jewellery as much as I have enjoyed creating it. 

Marie-Claire, Vellva Founder

Discover my jewellery here.

 

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